How Google Detects AdSense Invalid Clicks
How Google Detects AdSense Invalid Clicks
IP AddressIf the AdSense click is originated from the same IP Address as the one used for accessing your AdSense account, your account is flagged.
CookiesMost home users do not use static IP Address for Internet connection. In most cases just disconnect and reconnect will give you a new IP Address. But don’t forget, Google has set cookies on your computer.
Other Google ServicesThinking that you are safe just because you do not access your AdSense account? Think again. This time, consider these: GMail, Google Earth, Google Calendar, Google Search, Google Toolbar, Google Talk, Google Sitemap, Google Desktop, Blogger, and so on, and so on. With the wide range of services they provide, Google can trace the originator of most (or probably almost all) clicks.
Click Pattern 1Oh, why this computer / IP address / person is so trigger-click-happy on this particular website but never click on the ads on other sites?
Click Pattern 2And why is it that people accessing these sites direct (type-in URL or from bookmark) tend to be very active ad-clickers compared with those referred from search engine or other sites?
Click Pattern 3And why the ad-clickers like to hit and run, compared with non ad-clickers that surf a few pages before leaving?
Click-Through-Rate (CTR)Your CTR may range from 0.5% to 10%, but if it exceeds a certain point (probably around 10%), you are flagged.
Geo-LocationUsed Urchin (Google Analytics) before? Then you should know that Google can trace traffics origin down to the small town. Different IP doesn’t mean much. Unless you site is really targetted to one small geo-point, a high number of clicks from nearby location will get you banned quickly.
Hardware address?MAC address of the LAN card, modem, and router works almost like a fingerprint. I’m not sure if Google can track this, but probably they do. They have rocket scientist, remember?
Advertisers conversion rateAd click is one thing. But does it bring value to the advertisers? If none of the clicks on your site translate to conversion to the advertiser, you are in trouble. First the Smart-Pricing hits, then your AdSense account disabled.
Search Engine RankingYour website is not indexed on any search engine, not linked by any prominent website, but get consistently high traffic? That sounds like something is in play. Regardless of whether it is an adware-embedded software, spam, trojan clickbot, or intentionally installed click-exchange network, it doesn’t sound right.
Webpage designHow about the “click here” or “support us”? Google has the best search engine in the world. Is it really that hard to find those words?
ComboEach of these detection methods might seem rather weak. But combine them together, and not many click-fraud can pass-through these filters. Even the smartest clickbot will have a hard time.
In short, it is almost impossible to cheat AdSense in the long term. Instead of spending time, money, and effort trying to outsmart Google, try these tips to improve your AdSense earning.
Disclaimer : I’m not working for Google nor in anyway know anyone inside Google. Google might or might not use these methods to detect click-fraud. I’d believe that they have much better detection mechanism.
What Is AdSense Clickbot
What Is AdSense Clickbot
Apparently, for some reason, it is not easy to find information about clickbots from the Internet. I need to dig a bit into Google cache to get some decent information. At the time I’m writing this, even Wikipedia does not have an entry specially for “clickbot” yet. The nearest term from Wikipedia is “Internet Bot”.
A bot is common parlance on the Internet for a software program that is a software agent. A Bot interacts with other network services intended for people as if it were a real person. One typical use of bots is to gather information. The term is derived from the word “robot,” reflecting the autonomous character in the “virtual robot”-ness of the concept.Put simply, clickbot is a specialized bot made to simulate clicking. Initially popular for gaming cheat, now clickbot has taken the highlight in pay-per-click advertisement business. In 2004, a California man created a clickbot that he claimed cannot be detected by Google. Failed to make good money selling the program, he tried to blackmail Google for $150,000 to hand over the program. He was arrested, nonetheless.
For computer savvy users, creating a clickbot is very simple and straight forward. You just need a macro to record your activities. While the macro is recoding, you visit your own site and click on the ads. Save the macro, and then let it run. Of course, you will also need a list of proxies to cover your track.
Fortunately for advertisers and honest publishers, Google is not stupid. With the huge amount of data that it has, Google can easily compile the most comprehensive proxy list on earth. In the AdSense report, clicks from proxies will add up to the number of clicks, but no money is credited to the earning. As you guess, when the proxy clicks exceed a certain number, your AdSense account is disabled.
Organised crimes handle this by having the clickbot software on many computers around the world, each with their own Internet Service Provider. Some of these software may be installed without the computer owners’ permissions or knowledge, via trojans and viruses. Or it might be installed voluntarily by the click-network members.
Beginning of this year, Greg Boser from WebGuerilla did an experiment to test the extent of click-fraud by using clickbot, with no conclusive answer. Some experts claims that click fraud accounts for up to 20% of the clicks, generating more than $1 billion in a year.
Whether or not the estimation is correct, one thing is sure. Google, Yahoo and other big players in the PPC advertising business takes click-fraud very seriously, and it will be just a matter of time when fraudsters are caught.
If you want to increase your earning, there are legal and easier ways
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